Idée Fixe by Toni Cowan-Brown

Idée Fixe by Toni Cowan-Brown

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Ellie the elephant: the mascot who became a movement
Ellie I did not know your game, and I am sorry.
Sep 1 • 
Toni Cowan-Brown
7

August 2025

Brand worship: the psychology behind wearing corporate logos in sport
How brands turn fans into willing advertisers
Aug 19 • 
Toni Cowan-Brown
9
Roots over routes - why F1 needs Spa to remain on it's calendar
An ode to Spa-Francorchamps
Aug 11 • 
Toni Cowan-Brown
14
3
From Silicon Valley to the Grand Prix
Why Apple wants F1 (and what F1 gains)
Aug 8 • 
Toni Cowan-Brown
14
5

July 2025

Expensify won the F1 movie
and they didn’t even enter the race.
Jul 21 • 
Toni Cowan-Brown
7
2
Champagne and motorsports: A sparkling love affair
Why champagne is officially back on the F1 podiums
Jul 14 • 
Toni Cowan-Brown
7
1
When the winning formula breaks
Red Bull reloaded
Jul 10 • 
Toni Cowan-Brown
26
3
Why Pirelli was the official tyre partner of the Australian Open
Is Pirelli actually making today’s tennis balls?
Jul 7 • 
Toni Cowan-Brown
14
1
Why car press trips still shift perception
And what one week with Ford Performance driving from Nice to Le Mans taught me
Jul 1 • 
Toni Cowan-Brown
3

June 2025

Cannes Dispatch: The Future of Fandom is Being Rewritten
WSJ and Mastercard panels
Jun 23 • 
Toni Cowan-Brown
4
1
SailGP is redefining high-tech racing
Beyond the lazy ‘F1 of the sea’ trap
Jun 9 • 
Toni Cowan-Brown
4
The Untapped Billion
The future of fandoms - from viewership to world-building
Jun 2 • 
Toni Cowan-Brown
11
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