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A KitKat heist that could well be a masterclass in marketing
Shift Happens #19 | Weekly pivots where motorsport collides with tech and culture.
Mar 31
•
Toni Cowan-Brown
9
2
The VIP Paddock pass is a marketing tool
On influencers, gatekeeping, and the bias we refuse to name
Mar 19
•
Toni Cowan-Brown
19
5
6
China and Korea have their eye on motorsports
Shift Happens #18 | Weekly pivots where motorsport collides with tech and culture.
Mar 17
•
Toni Cowan-Brown
8
1
483,934 attended the first F1 race of the 2026 season
Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.
Mar 11
•
Toni Cowan-Brown
11
February 2026
They built cars and cameras for the F1 movie
The tech behind the movie
Feb 28
•
Toni Cowan-Brown
6
1
Nostalgic for something less corporate and fabricated
Shift Happens #16 | Weekly pivots where motorsport collides with tech and culture.
Feb 24
•
Toni Cowan-Brown
7
1
The sponsors the F1 media forgot to question
The Kick and Stake sponsorship was barely covered in the past few years, here's why.
Feb 20
•
Toni Cowan-Brown
10
5
3
The good, the bad and the truth
Shift Happens #15 | Weekly pivots where motorsport collides with tech and culture.
Feb 19
•
Toni Cowan-Brown
8
1
The Mercedes engine loophole splitting F1
Shift Happens #14 | Weekly pivots where motorsport collides with tech and culture.
Feb 10
•
Toni Cowan-Brown
13
1
The most American move: Cadillac F1's Super Bowl gambit
The ad that changed an age-old blueprint in F1
Feb 9
•
Toni Cowan-Brown
15
4
Social media is the new casino
Shift Happens #13 | Weekly pivots where motorsport collides with tech and culture.
Feb 3
7
2
January 2026
The International Concours of Elegance St. Moritz
How to future-proof a dying art form
Jan 25
•
Toni Cowan-Brown
6
5
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