Subscribe
Sign in
Home
Notes
Archive
About
Latest
Top
Discussions
The sponsors the F1 media forgot to question
The Kick and Stake sponsorship was barely covered in the past few years, here's why.
Feb 20
•
Toni Cowan-Brown
8
2
2
The good, the bad and the truth
Shift Happens #15 | Weekly pivots where motorsport collides with tech and culture.
Feb 19
•
Toni Cowan-Brown
8
1
The Mercedes engine loophole splitting F1
Shift Happens #14 | Weekly pivots where motorsport collides with tech and culture.
Feb 10
•
Toni Cowan-Brown
11
1
The most American move: Cadillac F1's Super Bowl gambit
The ad that changed an age-old blueprint in F1
Feb 9
•
Toni Cowan-Brown
13
4
Social media is the new casino
Shift Happens #13 | Weekly pivots where motorsport collides with tech and culture.
Feb 3
7
3
January 2026
The International Concours of Elegance St. Moritz
How to future-proof a dying art form
Jan 25
•
Toni Cowan-Brown
6
6
Women control two assets that brands are perpetually chasing
Shift Happens #12 | Weekly pivots where motorsport collides with tech and culture.
Jan 20
•
Toni Cowan-Brown
10
1
1
2026 in full swing and the need for empathy
Shift Happens #11 | Weekly pivots where motorsport collides with tech and culture.
Jan 14
•
Toni Cowan-Brown
11
1
Engineering the impossible
McLaren’s radical bet on innovation spillover
Jan 8
•
Toni Cowan-Brown
10
1
1
2026 predictions | Motorsports edition
Shift Happens #10 | Weekly pivots where motorsport collides with tech and culture.
Jan 6
•
Toni Cowan-Brown
14
5
2
Timing is everything
Inside TAG Heuer’s $1 billion partnership with Formula 1
Jan 1
•
Toni Cowan-Brown
8
1
December 2025
Women aren’t so desperate for representation that we’ll forgo the truth.
Shift Happens #9 | Weekly pivots where motorsport collides with tech and culture.
Dec 30, 2025
•
Toni Cowan-Brown
15
2
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
