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Timing is everything
Inside TAG Heuer’s $1 billion partnership with Formula 1
7 hrs ago
•
Toni Cowan-Brown
1
December 2025
Women aren’t so desperate for representation that we’ll forgo the truth.
Shift Happens #9 | Weekly pivots where motorsport collides with tech and culture.
Dec 30, 2025
•
Toni Cowan-Brown
13
2
2
Refreshingly unhinged
Shift Happens #8 | Weekly pivots where motorsport collides with tech and culture.
Dec 23, 2025
•
Toni Cowan-Brown
2
Why influencer marketing dominates Formula 1
Selling dreams vs. selling products
Dec 18, 2025
•
Toni Cowan-Brown
14
3
2
The invisible race: why Formula 1 teams need cybersecurity partners
The Bitdefender and Scuderia Ferrari HP case study
Dec 11, 2025
5
The weight of colour
The fastest billboards in the world: how F1 liveries became a marketing battleground
Dec 4, 2025
•
Toni Cowan-Brown
10
2
Why influencer marketing is working in F1
Shift Happens #7 | Weekly pivots where motorsport collides with tech and culture.
Dec 3, 2025
•
Toni Cowan-Brown
10
1
November 2025
Tech is going all in on F1
Shift Happens #6 | Weekly pivots where motorsport collides with tech and culture.
Nov 27, 2025
•
Toni Cowan-Brown
6
3
Why we're racing robots
And it's not why you think - inside A2RL Season 2
Nov 20, 2025
•
Toni Cowan-Brown
7
Is the new Gen4 the most powerful single-seater?
Shift Happens #5 | Weekly pivots where motorsport collides with tech and culture.
Nov 12, 2025
•
Toni Cowan-Brown
8
Sports are a political vehicle
The myth of apolitical sport: from ancient arenas to modern circuits
Nov 6, 2025
•
Toni Cowan-Brown
21
5
5
Get used to seeing women in motorsports
Shift Happens #4 | Weekly pivots where motorsport collides with tech and culture.
Nov 4, 2025
•
Toni Cowan-Brown
5
1
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