Apple’s real play isn’t broadcast rights. It’s a full-stack takeover.

Shift Happens #23 | Weekly pivots where motorsport collides with tech and culture.

May 28 • Toni Cowan-Brown

11

2

The convergence of media, entertainment and sports

Why CUPRA KIRO might be the most interesting team in motorsport right now

May 26

9

2

Come for the driver, stay for the racing.

Shift Happens #22 | Weekly pivots where motorsport collides with tech and culture.

May 21 • Toni Cowan-Brown

7

2

Funny how the gossip became the business model

When the "distraction" was always the point and they finally show up to the party.

May 11 • Toni Cowan-Brown

24

2

7

A royal detour

Shift Happens #21 | Weekly pivots where motorsport collides with tech and culture.

May 8 • Toni Cowan-Brown

9

2

April 2026

Another weekend trackside and the messy middle

Shift Happens #20 | Weekly pivots where motorsport collides with tech and culture.

Apr 14 • Toni Cowan-Brown

7

1

What tech, fashion, and Formula 1 are all chasing

The taste race no one asked for, but it would seem we are about to get.

Apr 3 • Toni Cowan-Brown

16

1

2

March 2026

A KitKat heist that could well be a masterclass in marketing

Shift Happens #19 | Weekly pivots where motorsport collides with tech and culture.

Mar 31 • Toni Cowan-Brown

12

2

The VIP Paddock pass is a marketing tool

On influencers, gatekeeping, and the bias we refuse to name

Mar 19 • Toni Cowan-Brown

21

6

6

China and Korea have their eye on motorsports

Shift Happens #18 | Weekly pivots where motorsport collides with tech and culture.

Mar 17 • Toni Cowan-Brown

8

1

1

483,934 attended the first F1 race of the 2026 season

Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.

Mar 11 • Toni Cowan-Brown

11

February 2026

They built cars and cameras for the F1 movie

The tech behind the movie

Feb 28 • Toni Cowan-Brown

7

2