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The invisible race: why Formula 1 teams need cybersecurity partners
The Bitdefender and Scuderia Ferrari HP case study
Dec 11
5
The weight of colour
The fastest billboards in the world: how F1 liveries became a marketing battleground
Dec 4
•
Toni Cowan-Brown
10
1
Why influencer marketing is working in F1
Shift Happens #7 | Weekly pivots where motorsport collides with tech and culture.
Dec 3
•
Toni Cowan-Brown
10
1
November 2025
Tech is going all in on F1
Shift Happens #6 | Weekly pivots where motorsport collides with tech and culture.
Nov 27
•
Toni Cowan-Brown
6
3
Why we're racing robots
And it's not why you think - inside A2RL Season 2
Nov 20
•
Toni Cowan-Brown
7
Is the new Gen4 the most powerful single-seater?
Shift Happens #5 | Weekly pivots where motorsport collides with tech and culture.
Nov 12
•
Toni Cowan-Brown
7
Sports are a political vehicle
The myth of apolitical sport: from ancient arenas to modern circuits
Nov 6
•
Toni Cowan-Brown
21
5
5
Get used to seeing women in motorsports
Shift Happens #4 | Weekly pivots where motorsport collides with tech and culture.
Nov 4
•
Toni Cowan-Brown
5
1
October 2025
The creator paradox: why F1 and tennis are losing Gen Z, while the NBA thrives
It's about attention, not content.
Oct 30
•
Toni Cowan-Brown
16
2
Attention is the scarcest resource, not content.
Shift Happens #3 | Weekly pivots where motorsport collides with tech and culture.
Oct 28
•
Toni Cowan-Brown
4
1
Apple just paid F1 either way too much or way to little
Shift Happens #2 | Weekly pivots where motorsport collides with tech and culture.
Oct 23
•
Toni Cowan-Brown
6
1
The motorsports media needs to pay attention to the zeitgeist
Shift Happens #1 | Weekly pivots where motorsport collides with tech and culture.
Oct 14
•
Toni Cowan-Brown
12
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