Funny how the gossip became the business model

When the "distraction" was always the point and they finally show up to the party.

17 hrs ago • Toni Cowan-Brown

13

2

5

A royal detour

Shift Happens #21 | Weekly pivots where motorsport collides with tech and culture.

May 8 • Toni Cowan-Brown

8

2

April 2026

Another weekend trackside and the messy middle

Shift Happens #20 | Weekly pivots where motorsport collides with tech and culture.

Apr 14 • Toni Cowan-Brown

7

1

What tech, fashion, and Formula 1 are all chasing

The taste race no one asked for, but it would seem we are about to get.

Apr 3 • Toni Cowan-Brown

16

1

2

March 2026

A KitKat heist that could well be a masterclass in marketing

Shift Happens #19 | Weekly pivots where motorsport collides with tech and culture.

Mar 31 • Toni Cowan-Brown

11

2

The VIP Paddock pass is a marketing tool

On influencers, gatekeeping, and the bias we refuse to name

Mar 19 • Toni Cowan-Brown

20

6

6

China and Korea have their eye on motorsports

Shift Happens #18 | Weekly pivots where motorsport collides with tech and culture.

Mar 17 • Toni Cowan-Brown

8

1

1

483,934 attended the first F1 race of the 2026 season

Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.

Mar 11 • Toni Cowan-Brown

11

February 2026

They built cars and cameras for the F1 movie

The tech behind the movie

Feb 28 • Toni Cowan-Brown

7

2

Nostalgic for something less corporate and fabricated

Shift Happens #16 | Weekly pivots where motorsport collides with tech and culture.

Feb 24 • Toni Cowan-Brown

7

1

The sponsors the F1 media forgot to question

The Kick and Stake sponsorship was barely covered in the past few years, here's why.

Feb 20 • Toni Cowan-Brown

10

5

3

The good, the bad and the truth

Shift Happens #15 | Weekly pivots where motorsport collides with tech and culture.

Feb 19 • Toni Cowan-Brown

8

1