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483,934 attended the first F1 race of the 2026 season
Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.
Mar 11
•
Toni Cowan-Brown
9
February 2026
They built cars and cameras for the F1 movie
The tech behind the movie
Feb 28
•
Toni Cowan-Brown
6
1
Nostalgic for something less corporate and fabricated
Shift Happens #16 | Weekly pivots where motorsport collides with tech and culture.
Feb 24
•
Toni Cowan-Brown
7
1
The sponsors the F1 media forgot to question
The Kick and Stake sponsorship was barely covered in the past few years, here's why.
Feb 20
•
Toni Cowan-Brown
10
5
2
The good, the bad and the truth
Shift Happens #15 | Weekly pivots where motorsport collides with tech and culture.
Feb 19
•
Toni Cowan-Brown
8
1
The Mercedes engine loophole splitting F1
Shift Happens #14 | Weekly pivots where motorsport collides with tech and culture.
Feb 10
•
Toni Cowan-Brown
12
1
The most American move: Cadillac F1's Super Bowl gambit
The ad that changed an age-old blueprint in F1
Feb 9
•
Toni Cowan-Brown
15
4
Social media is the new casino
Shift Happens #13 | Weekly pivots where motorsport collides with tech and culture.
Feb 3
7
2
January 2026
The International Concours of Elegance St. Moritz
How to future-proof a dying art form
Jan 25
•
Toni Cowan-Brown
6
5
Women control two assets that brands are perpetually chasing
Shift Happens #12 | Weekly pivots where motorsport collides with tech and culture.
Jan 20
•
Toni Cowan-Brown
10
1
1
2026 in full swing and the need for empathy
Shift Happens #11 | Weekly pivots where motorsport collides with tech and culture.
Jan 14
•
Toni Cowan-Brown
11
1
Engineering the impossible
McLaren’s radical bet on innovation spillover
Jan 8
•
Toni Cowan-Brown
10
1
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