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Attention is the scarcest resource, not content.
Shift Happens #3 | Weekly pivots where motorsport collides with tech and culture.
23 hrs ago
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Toni Cowan-Brown
3
1
Apple just paid F1 either way too much or way to little
Shift Happens #2 | Weekly pivots where motorsport collides with tech and culture.
Oct 23
•
Toni Cowan-Brown
5
1
The motorsports media needs to pay attention to the zeitgeist
Shift Happens #1 | Weekly pivots where motorsport collides with tech and culture.
Oct 14
•
Toni Cowan-Brown
12
GP Explorer: the race that redefined motorsport for a new generation
Twitch, culture and F1’s next generation collided this past weekend.
Oct 6
•
Toni Cowan-Brown
8
September 2025
WEC is having a moment
The resurgence of endurance racing you don't want to miss out on.
Sep 30
•
Toni Cowan-Brown
4
The case for athletes investing in sports
Equity, legacy, and the new playbook for athletes.
Sep 16
•
Toni Cowan-Brown
7
The AI grandstand: How IBM’s sports survey signals (motor)sport’s next era
And what I learned from my first US Open.
Sep 8
•
Toni Cowan-Brown
8
Ellie the elephant: the mascot who became a movement
Ellie I did not know your game, and I am sorry.
Sep 1
•
Toni Cowan-Brown
8
August 2025
Brand worship: the psychology behind wearing corporate logos in sport
How brands turn fans into willing advertisers
Aug 19
•
Toni Cowan-Brown
9
Roots over routes - why F1 needs Spa to remain on it's calendar
An ode to Spa-Francorchamps
Aug 11
•
Toni Cowan-Brown
16
3
From Silicon Valley to the Grand Prix
Why Apple wants F1 (and what F1 gains)
Aug 8
•
Toni Cowan-Brown
14
5
July 2025
Expensify won the F1 movie
and they didn’t even enter the race.
Jul 21
•
Toni Cowan-Brown
7
2
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