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Why we're racing robots
And it's not why you think - inside A2RL Season 2
Nov 20
•
Toni Cowan-Brown
6
Is the new Gen4 the most powerful single-seater?
Shift Happens #5 | Weekly pivots where motorsport collides with tech and culture.
Nov 12
•
Toni Cowan-Brown
7
Sports are a political vehicle
The myth of apolitical sport: from ancient arenas to modern circuits
Nov 6
•
Toni Cowan-Brown
19
4
5
Get used to seeing women in motorsports
Shift Happens #4 | Weekly pivots where motorsport collides with tech and culture.
Nov 4
•
Toni Cowan-Brown
5
1
October 2025
The creator paradox: why F1 and tennis are losing Gen Z, while the NBA thrives
It's about attention, not content.
Oct 30
•
Toni Cowan-Brown
16
2
Attention is the scarcest resource, not content.
Shift Happens #3 | Weekly pivots where motorsport collides with tech and culture.
Oct 28
•
Toni Cowan-Brown
4
1
Apple just paid F1 either way too much or way to little
Shift Happens #2 | Weekly pivots where motorsport collides with tech and culture.
Oct 23
•
Toni Cowan-Brown
6
1
The motorsports media needs to pay attention to the zeitgeist
Shift Happens #1 | Weekly pivots where motorsport collides with tech and culture.
Oct 14
•
Toni Cowan-Brown
12
GP Explorer: the race that redefined motorsport for a new generation
Twitch, culture and F1’s next generation collided this past weekend.
Oct 6
•
Toni Cowan-Brown
8
1
September 2025
WEC is having a moment
The resurgence of endurance racing you don't want to miss out on.
Sep 30
•
Toni Cowan-Brown
4
The case for athletes investing in sports
Equity, legacy, and the new playbook for athletes.
Sep 16
•
Toni Cowan-Brown
7
1
The AI grandstand: How IBM’s sports survey signals (motor)sport’s next era
And what I learned from my first US Open.
Sep 8
•
Toni Cowan-Brown
8
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