what we've seen with the MLS is a reduction in viewership, but a focus on the more serious fans. Obviously F1 is a different situation, but will be interesting to see how much this takes away from the natural 'recommendation' engine that you get from YouTube TV etc. My assumption is this will lead to more serious fans but a drop off in casuals
I like this comparison. Depends on how you define 'serious fans' as even that definition has evolved from what I would consider the traditional F1 fan from the 80s-00s to what a serious fan today looks like in this modern media landscape. F1 has struggled to convert new fans into paying F1TV subscribers but hasn't struggled getting them on-site for example so it's an interesting evolution
I came to F1 via Drive to Survive... and once I found F1 TV (I tried looking for other options here in Canada -I don't have cable nor do I want to subscribe to Sportsnet), I subscribed right away. Best money I've spent on F1. You get so much from F1 TV. I love it.
Such a succinct edition - as I see it the possibilities are galore in the F1 X Apple collaboration. But there are so many unanswered questions that need much more data to inform if Apple is going to get the desired results from its three touchpoints with the sport. Will it be lucrative? Certainly, atleast for the sure shot content around F1. Will that be enough? Time will tell. From my perspective, it’s a huge opportunity to make a positive impact.
You are spot on here - so many unanswered questions and I think most people are unsure as to what exactly both parties get out of such a deal. To your point, time will tell and it's interetsing that nothing has evolved in the past three weeks - although these things take time.
what we've seen with the MLS is a reduction in viewership, but a focus on the more serious fans. Obviously F1 is a different situation, but will be interesting to see how much this takes away from the natural 'recommendation' engine that you get from YouTube TV etc. My assumption is this will lead to more serious fans but a drop off in casuals
I like this comparison. Depends on how you define 'serious fans' as even that definition has evolved from what I would consider the traditional F1 fan from the 80s-00s to what a serious fan today looks like in this modern media landscape. F1 has struggled to convert new fans into paying F1TV subscribers but hasn't struggled getting them on-site for example so it's an interesting evolution
I came to F1 via Drive to Survive... and once I found F1 TV (I tried looking for other options here in Canada -I don't have cable nor do I want to subscribe to Sportsnet), I subscribed right away. Best money I've spent on F1. You get so much from F1 TV. I love it.
Such a succinct edition - as I see it the possibilities are galore in the F1 X Apple collaboration. But there are so many unanswered questions that need much more data to inform if Apple is going to get the desired results from its three touchpoints with the sport. Will it be lucrative? Certainly, atleast for the sure shot content around F1. Will that be enough? Time will tell. From my perspective, it’s a huge opportunity to make a positive impact.
You are spot on here - so many unanswered questions and I think most people are unsure as to what exactly both parties get out of such a deal. To your point, time will tell and it's interetsing that nothing has evolved in the past three weeks - although these things take time.