Really liked this breakdown. Pirelli’s role in tennis isn’t about product relevance, and that’s what makes it work. It’s brand-building through association, not utility. The long P doesn’t need context: it just needs the right setting, and the AO gave it that.
What stood out most was the idea that sport isn’t always a product showcase. Sometimes it’s a mood board that hits where you're trying to go (literally).
Really liked this breakdown. Pirelli’s role in tennis isn’t about product relevance, and that’s what makes it work. It’s brand-building through association, not utility. The long P doesn’t need context: it just needs the right setting, and the AO gave it that.
What stood out most was the idea that sport isn’t always a product showcase. Sometimes it’s a mood board that hits where you're trying to go (literally).