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Idée Fixe - the Untapped Billion
And what is this newsletter about: an intro
Feb 7, 2020
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Toni Cowan-Brown
8
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Idée Fixe by Toni Cowan-Brown
Idée Fixe - the Untapped Billion
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Fashion Evolution in Formula 1
From Effective Race wear to Visual Statements, and now the "Fastest Billboards".
Mar 17
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Toni Cowan-Brown
14
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Idée Fixe by Toni Cowan-Brown
Fashion Evolution in Formula 1
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6
Formula E embraces creators/influencers
But will they embrace it, stick around and convince their audience to tune in?
Mar 10
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Toni Cowan-Brown
6
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Idée Fixe by Toni Cowan-Brown
Formula E embraces creators/influencers
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2
The mistake that landed my face on Times Square
Pay sports content creators - exposure isn't payment.
Mar 3
8
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The mistake that landed my face on Times Square
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1
F1 75 Live: It Happened, and Everyone Had an Opinion
It didn't quite know what it was
Feb 24
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Toni Cowan-Brown
13
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Idée Fixe by Toni Cowan-Brown
F1 75 Live: It Happened, and Everyone Had an Opinion
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2
Latest
Top
Discussions
The Art/Science of Sports Sponsorship
Mastercard's blueprint for sports sponsorships
Feb 17
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Toni Cowan-Brown
13
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Idée Fixe by Toni Cowan-Brown
The Art/Science of Sports Sponsorship
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2
What F1 still doesn't understand about its 'new' fans
Fan Power at the Autosport Business Exchange and the biggest media day in the USA
Feb 10
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Toni Cowan-Brown
17
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Idée Fixe by Toni Cowan-Brown
What F1 still doesn't understand about its 'new' fans
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Rolex, F1, and the Billion-Dollar Shift
And Why the Crown Now Belongs to Endurance Racing.
Feb 3
•
Toni Cowan-Brown
7
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Idée Fixe by Toni Cowan-Brown
Rolex, F1, and the Billion-Dollar Shift
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My 2025 F1 predictions
Some bold, some obvious and some delusional.
Jan 27
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Toni Cowan-Brown
14
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Idée Fixe by Toni Cowan-Brown
My 2025 F1 predictions
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1
The TikTok ban and my 'creator reset'
Yes, I'm bringing back this newsletter. Hear me out.
Jan 20
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Toni Cowan-Brown
11
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Idée Fixe by Toni Cowan-Brown
The TikTok ban and my 'creator reset'
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4
The rise of the individual athlete and their economic power.
Idée Fixe topic #7
Jul 24, 2021
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Toni Cowan-Brown
6
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The rise of the individual athlete and their economic power.
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Tech vs. Regulation | Tech vs. Journalism
Idée Fixe Interlude #26
Jun 23, 2021
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Toni Cowan-Brown
3
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Tech vs. Regulation | Tech vs. Journalism
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Idée Fixe by Toni Cowan-Brown
A newsletter for the curious minds, and your weekly in-depth dive into the ideas that dominate our minds. Each week I share insights on the ideas in tech, culture and F1 that matter.
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