Idée Fixe by Toni Cowan-Brown

Idée Fixe by Toni Cowan-Brown

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Idée Fixe - the Untapped Billion
And what is this newsletter about: an intro
Feb 7, 2020 • Toni Cowan-Brown
The good, the bad and the truth
Shift Happens #15 | Weekly pivots where motorsport collides with tech and culture.
Feb 19 • Toni Cowan-Brown
The Mercedes engine loophole splitting F1
Shift Happens #14 | Weekly pivots where motorsport collides with tech and culture.
Feb 10 • Toni Cowan-Brown
The most American move: Cadillac F1's Super Bowl gambit
The ad that changed an age-old blueprint in F1
Feb 9 • Toni Cowan-Brown
Social media is the new casino
Shift Happens #13 | Weekly pivots where motorsport collides with tech and culture.
Feb 3
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Recent posts

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The International Concours of Elegance St. Moritz
How to future-proof a dying art form
Jan 25 • Toni Cowan-Brown
Women control two assets that brands are perpetually chasing
Shift Happens #12 | Weekly pivots where motorsport collides with tech and culture.
Jan 20 • Toni Cowan-Brown
2026 in full swing and the need for empathy
Shift Happens #11 | Weekly pivots where motorsport collides with tech and culture.
Jan 14 • Toni Cowan-Brown
Engineering the impossible
McLaren’s radical bet on innovation spillover
Jan 8 • Toni Cowan-Brown
2026 predictions | Motorsports edition
Shift Happens #10 | Weekly pivots where motorsport collides with tech and culture.
Jan 6 • Toni Cowan-Brown
Timing is everything
Inside TAG Heuer’s $1 billion partnership with Formula 1
Jan 1 • Toni Cowan-Brown
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