Idée Fixe by Toni Cowan-Brown

Idée Fixe by Toni Cowan-Brown

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Idée Fixe - the Untapped Billion
And what is this newsletter about: an intro
Feb 7, 2020 • Toni Cowan-Brown
Funny how the gossip became the business model
When the "distraction" was always the point and they finally show up to the party.
May 11 • Toni Cowan-Brown
A royal detour
Shift Happens #21 | Weekly pivots where motorsport collides with tech and culture.
May 8 • Toni Cowan-Brown
Another weekend trackside and the messy middle
Shift Happens #20 | Weekly pivots where motorsport collides with tech and culture.
Apr 14 • Toni Cowan-Brown
What tech, fashion, and Formula 1 are all chasing
The taste race no one asked for, but it would seem we are about to get.
Apr 3 • Toni Cowan-Brown
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Recent posts

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A KitKat heist that could well be a masterclass in marketing
Shift Happens #19 | Weekly pivots where motorsport collides with tech and culture.
Mar 31 • Toni Cowan-Brown
The VIP Paddock pass is a marketing tool
On influencers, gatekeeping, and the bias we refuse to name
Mar 19 • Toni Cowan-Brown
China and Korea have their eye on motorsports
Shift Happens #18 | Weekly pivots where motorsport collides with tech and culture.
Mar 17 • Toni Cowan-Brown
483,934 attended the first F1 race of the 2026 season
Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.
Mar 11 • Toni Cowan-Brown
They built cars and cameras for the F1 movie
The tech behind the movie
Feb 28 • Toni Cowan-Brown
Nostalgic for something less corporate and fabricated
Shift Happens #16 | Weekly pivots where motorsport collides with tech and culture.
Feb 24 • Toni Cowan-Brown
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