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Idée Fixe - the Untapped Billion
And what is this newsletter about: an intro
Feb 7, 2020
•
Toni Cowan-Brown
11
The weight of colour
The fastest billboards in the world: how F1 liveries became a marketing battleground
Dec 4
•
Toni Cowan-Brown
9
1
Why influencer marketing is working in F1
Shift Happens #7 | Weekly pivots where motorsport collides with tech and culture.
Dec 3
•
Toni Cowan-Brown
9
1
Tech is going all in on F1
Shift Happens #6 | Weekly pivots where motorsport collides with tech and culture.
Nov 27
•
Toni Cowan-Brown
6
3
Why we're racing robots
And it's not why you think - inside A2RL Season 2
Nov 20
•
Toni Cowan-Brown
7
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Is the new Gen4 the most powerful single-seater?
Shift Happens #5 | Weekly pivots where motorsport collides with tech and culture.
Nov 12
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Toni Cowan-Brown
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Sports are a political vehicle
The myth of apolitical sport: from ancient arenas to modern circuits
Nov 6
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Get used to seeing women in motorsports
Shift Happens #4 | Weekly pivots where motorsport collides with tech and culture.
Nov 4
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The creator paradox: why F1 and tennis are losing Gen Z, while the NBA thrives
It's about attention, not content.
Oct 30
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Attention is the scarcest resource, not content.
Shift Happens #3 | Weekly pivots where motorsport collides with tech and culture.
Oct 28
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Apple just paid F1 either way too much or way to little
Shift Happens #2 | Weekly pivots where motorsport collides with tech and culture.
Oct 23
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