Great piece! This feels like a challenge across sports more broadly. The sport itself gets excellent coverage, but the commercial and financial side is underexplored. These are billion-dollar industries, and the commercial side is just as important to understand as what happens on the track/pitch/court.
Thank you for this thought provoking article. I think the Stake deal reflects the increasing monetization of F1. The commercial agreements between the teams and sponsors, as reflected in the sponsors names on the cars, borders on the excessive, especially for the top teams. I don’t like seeing all the names displayed on the cars and around the circuits. Our eyeballs are being assaulted and captured without our permission.
The biggest change is the sheer number of different sponsors. It was somewhat just as bad in the 90s but it was mostly Marlboro - but make not mistake that logo was everywhere you looked.
What I've found fascinating is that mostly we are fine/used to it and can't ignore it and it's just such clever marketing.
What I do really want us to be cautious with is the actual brands themselves.
Great piece! This feels like a challenge across sports more broadly. The sport itself gets excellent coverage, but the commercial and financial side is underexplored. These are billion-dollar industries, and the commercial side is just as important to understand as what happens on the track/pitch/court.
I couldn’t agree with you more. And I will even go as far as saying it’s so much more exciting, interesting and fascinating that people might expect.
Completely agree! That's where sport becomes super fascinating, it sits at the crossroads of so many different sectors and corners of society.
Thank you for this thought provoking article. I think the Stake deal reflects the increasing monetization of F1. The commercial agreements between the teams and sponsors, as reflected in the sponsors names on the cars, borders on the excessive, especially for the top teams. I don’t like seeing all the names displayed on the cars and around the circuits. Our eyeballs are being assaulted and captured without our permission.
The biggest change is the sheer number of different sponsors. It was somewhat just as bad in the 90s but it was mostly Marlboro - but make not mistake that logo was everywhere you looked.
What I've found fascinating is that mostly we are fine/used to it and can't ignore it and it's just such clever marketing.
What I do really want us to be cautious with is the actual brands themselves.