The China gap in F1 is so fascinating and feels like an undervalued market by F1. The fan growth is on a similar trajectory to the US, but the commercial presence doesn't come close to matching it. BYD's coming would be a great move for what feels like a sleeping giant for F1.
The China gap in F1 is so fascinating and feels like an undervalued market by F1. The fan growth is on a similar trajectory to the US, but the commercial presence doesn't come close to matching it. BYD's coming would be a great move for what feels like a sleeping giant for F1.