Shift Happens #3 | Weekly pivots where motorsport collides with tech and culture.
Rights holders, especially Apple with regards to F1 need to think of their agreement as an ACCESS deal. Reframed as access gives Apple a shift in thinking to broaden their content offering and create a community of F1 creators.
Rights holders, especially Apple with regards to F1 need to think of their agreement as an ACCESS deal. Reframed as access gives Apple a shift in thinking to broaden their content offering and create a community of F1 creators.