Mastercard's blueprint for sports sponsorships
Who decides where each company patch is placed? Is there a specific formula based on how much they give?
Really interesting post! Sponsorship is indeed way more than visibility and I’m always curious about the KPIs defined by brands when they are engaging into it. The EMV generated by all these front wing influencers picture should be huge!
Who decides where each company patch is placed? Is there a specific formula based on how much they give?
Really interesting post! Sponsorship is indeed way more than visibility and I’m always curious about the KPIs defined by brands when they are engaging into it. The EMV generated by all these front wing influencers picture should be huge!