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Tennis Sweet Spot's avatar

"Women make up 42 percent of Formula 1 fans". Wow.

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Toni Cowan-Brown's avatar

It fluctuates between 40 and 42% but what's also impressive is that the average age is 32yo making this one hell of a lucrative demographic and one that any sports series would kill for right now.

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Tennis Sweet Spot's avatar

Tennis would indeed kill for these stats right now... Like... I'm both impressed and surprised because I had no idea.

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Toni Cowan-Brown's avatar

This is still fairly new for F1 two - both these numbers have fluctuated a lot in the past 3-5 years. Basically since the Liberty Media acquisition in 2019.

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Andrea Efres's avatar

As a fashion consumer and a Formula 1 stan, this article was absolutely on point with my own thoughts and pov. Thank you for sharing and I hope to read more Cowan-Brown articles soon.

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Alba | Oh Rouge's avatar

Loved this!

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Marty V's avatar

Lovely read! Would not be surprised with Hamiltons move to Ferrari and two races being held in Italy to see some sort of luxury/ street wear fashion show with Kering group brands those weeks. The photos he took when he officially joined the team got me so hyped, they were so well done!

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