7 Comments
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Tennis Sweet Spot's avatar

"Women make up 42 percent of Formula 1 fans". Wow.

Toni Cowan-Brown's avatar

It fluctuates between 40 and 42% but what's also impressive is that the average age is 32yo making this one hell of a lucrative demographic and one that any sports series would kill for right now.

Tennis Sweet Spot's avatar

Tennis would indeed kill for these stats right now... Like... I'm both impressed and surprised because I had no idea.

Toni Cowan-Brown's avatar

This is still fairly new for F1 two - both these numbers have fluctuated a lot in the past 3-5 years. Basically since the Liberty Media acquisition in 2019.

Andrea Efres's avatar

As a fashion consumer and a Formula 1 stan, this article was absolutely on point with my own thoughts and pov. Thank you for sharing and I hope to read more Cowan-Brown articles soon.

Alba Carballal Muiños's avatar

Loved this!

Marty V's avatar

Lovely read! Would not be surprised with Hamiltons move to Ferrari and two races being held in Italy to see some sort of luxury/ street wear fashion show with Kering group brands those weeks. The photos he took when he officially joined the team got me so hyped, they were so well done!